Understanding Managing Diversity 6th Edition Harvey Allard – Test Bank

Complete Test Bank With Answers

Sample Questions Posted Below

Section V – Managing Diversity in Terms of the Ethical, Legal, Media and Marketing Issues

1. According to the resource-theory of the firm discussed in McNett’s article The Ethics of Workplace

Diversity, the main reason for an organization to have a more diverse workforce would be

a. to avoid lawsuits.

b. to attract the best and most diverse talent that can become a competitive advantage in diverse

markets.*

c. to satisfy the requirements of the Human Resources Department.

d. to manage in an ethical socially responsible manner.

2. Deontological ethical theories say that a manager should diversify the workforce because

a. it is a legal obligation.

b. it is demanded by the public.

c. it is the right thing to do.*

d. it will produce greater profits.

3. Which of the following actions demonstrates the caring theory of ethical management?

a. An owner or manager allowsemployees paid time off to work in a charity of their choice.*

b. Instead of an annual bonus, the owner donates money to his favorite charity in the name of

the employees.

c. When planning who to layoff, the manger selects people who have a working spouse.

d. An owner or manager gives a raise to a valuable employee who threatens to leave the

company.

4. The Canadian Human Rights Act

a. includes legal protection for sexual orientation.

b. requires comparable worth (or pay equity) for males and females in occupations of equal

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©2016 by Pearson Education, Incdifficulty.

c. only applies to industries that are federally regulated.

d. All of the above*

5. The Canadian Human Rights Act and other Canadian equity legislation apply to all except which of the

following groups?

a. women

b. visible minorities

c. Blacks *

d. Aboriginal peoples

6. One of the major differences for American organizations that operate in Canada is that

a. they have duplicated American EEO laws in a different culture.

b. the Canadian federal government has less power than the provincial and territorial

governments, which is different from the U.S. where major diversity legislation is federal.*

c. there is little legal protection for the rights of people with physical challenges.

d. All of the above

7. According to the Allard article on the relationship of diversity to the media, which of the following

statements is false?

a. In 2013 less than 30% of Americans over 65 years of age regularly used the Internet.*

b. In less developed countries, the cell phone has become the primary means of communication.

c. Social media such as Twitter, Facebook and blogs, are used by corporations to promote their

products and services.

d. Social class and socio-economic status are related to one’s media usage.

8. In the article, New Business Opportunities: Changing Consumer Markets (Allard), which of the

following presents viable growth opportunities for businesses?

a. The high level of education of Asian Americans

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©2016 by Pearson Education, Incb. The rising purchasing power of Black Americans

c. The increasing numbers of Hispanics

d. All of the above *

9. If you are trying to sell a clothing line to mature consumers, which of the following should you avoid

in your promotional messages?

a. Telling them that this is new and that they should be trend setters*

b. Trying to appeal to their sense of brand loyalty

c. Making the message simple and direct

d. Promoting the value of your product

10. If trying to penetrate the LGBT market to take advantage of its higher disposable income, which of

the following is a good strategy to adopt?

a. In terms of developing a promotional campaign, it is not necessary to think of the LGBT

market as any different from other groups.

b. Do not develop special promotions or special media that appeal to specifically to LGBTs. They

will find this insulting.

c. Support gay community events.*

d. Limit your promotional expenses because there are few media specific to the LGBT market.