Speak Well 1st Edition by Liz O’Brien – Test Bank

Complete Test Bank With Answers

 

 

Sample Questions Posted Below

 

Chapter 5: Analyze Your Audience and the Speaking Situation

Level 1 = Knowledge

Level 2 = Understanding

Level 3 = Application

Level 4 = Analysis

True/False

1. Ethnocentrism is the act of gaining an understanding of your audience members.

Answer: False

Level: Knowledge

2. Listener-centered public speaking requires a speaker to adapt his/her speech based on who the

audience is.

Answer: True

Level: Knowledge

3. Audience analysis can be conducted only before selecting a topic.

Answer: False

Level: Knowledge

4. Audience analysis helps the speaker use information at the listeners’ knowledge level.

Answer: True

Level: Knowledge

5. Humor crosses cultural boundaries with no problems.

Answer: False

Level: Knowledge

6. Gustatory appeals refer to odors or scents that engage the audience.

Answer: False

Level: Understanding

7. If you stop speaking at the end of the speech body and fail to give a summary, the audience

may leave with a tarnished perception of the speech.

Answer: True

Level: Understanding

8. Stressing the relevance of your ideas makes your presentation more listener-centered.

Answer: True

Level: Knowledge

9. It is important to define all terms and concepts for every audience.

Answer: False

Level: Knowledge

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10. It is best to assume that all listeners with disabilities require assistance and to plan

accordingly.

Answer: False

Level: Understanding

Multiple Choice

1. An audience that gathers to hear topics relevant to its shared interests is most likely

A. homogeneous.

B. heterogeneous.

C. a general audience.

D. a poll.

Answer: A

Level: Understanding

2. The speaking environment or situation is known as what?

A. Demographic data

B. Context

C. Attitudinal data

D. Place

Answer: B

Level: Knowledge

3. The act of gaining an understanding of your audience members and acting on that information

is a process called what?

A. Polling

B. Physical context

C. Organizational competence

D. Audience analysis

Answer: D

Level: Knowledge

4. Audiences differ in terms of age, socioeconomics, and education levels. What kind of data are

these?

A. Polled data

B. Temporal data

C. Demographic data

D. Attitudinal data

Answer: C

Level: Understanding

5. If the audience’s education level is basic, the speaker should use which of the following?

A. A complex thesis

B. Wordplay

C. Simple, concrete examples

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manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.Chapter 5: Analyze Your Audience and the Speaking Situation

D. Sophisticated visual information

Answer: C

Level: Application

6. If speaking about a controversial topic, you should do which of the following?

A. Choose a different topic.

B. Spring the information on your audience at the end.

C. Offend the audience.

D. Acknowledge the controversial nature of the ideas.

Answer: D

Level: Understanding

7. Opinions about political issues are usually collected by

A. hosts.

B. polls.

C. observing.

D. ethnocentrism.

Answer: B

Level: Knowledge

8. Audience analysis

A. increases your chances of alienating listeners.

B. helps you sound smart.

C. helps you choose a topic for maximum interest.

D. decreases your listenability.

Answer: C

Level: Knowledge

9. Feelings about the topic and beliefs about the speaker are examples of what?

A. Pooled data

B. Existing research

C. Demographic data

D. Attitudinal data

Answer: D

Level: Knowledge

10. When preparing to give a speech, you should think about the time of day that you’ll speak.

This means that you are considering which of the following?

A. Physical context

B. Psychological context

C. Personal context

D. Temporal context

Answer: D

Level: Understanding

11. Audience analysis should be a constant activity because

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manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.Chapter 5: Analyze Your Audience and the Speaking Situation

A. contexts shift frequently.

B. speakers often change their minds.

C. historical research changes.

D. grading requirements change.

Answer: A

Level: Knowledge

12. If you were to say that people who eat with their hands are weird, you are demonstrating

which of the following?

A. Polling

B. Audience analysis

C. Ethnocentrism

D. Temporality

Answer: C

Level: Understanding

13. What should the results of audience analysis help determine?

A. Word definitions

B. Formality of your language

C. Demographics

D. Ethnocentrism

Answer: B

Level: Knowledge

14. What context encompasses the moods of audience members and how they react to a

message?

A. Temporal

B. Personal

C. Psychological

D. Physical

Answer: C

Level: Knowledge

15. Polls do not

A. collect information about a wide range of habits.

B. give you exact opinions of your particular audience.

C. provide a random sampling of the society.

D. typically get sponsored by ideological organizations.

Answer: B

Level: Knowledge

16. An audience that is widely mixed in terms of age, occupation, or values is considered to be a

A. homogeneous audience.

B. non-heterogeneous audience.

C. general audience.

D. temporal audience.

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manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.Chapter 5: Analyze Your Audience and the Speaking Situation

Answer: C

Level: Understanding

17. When engaging your audience, you should do which of the following?

A. Make the audience members participate.

B. Force engagement through your position of power.

C. Beg the audience to participate with you.

D. Allow engagement to be voluntary.

Answer: D

Level: Knowledge

18. To effectively engage your audience, you will want to do which of the following?

A. Incorporate personal pronouns such as “you” and “I”.

B. Avoid using humor.

C. Practice your speech at least 3-5 times.

D. Read your speech to the audience.

Answer: A

Level: Knowledge

19. If you ask your audience, “Who here has eaten at a fast-food restaurant this week?” you are

doing what?

A. Inviting your listeners to participate after the speech.

B. Asking your listeners to interact with each other.

C. Conducting a verbal poll.

D. Discouraging audience participation.

Answer: C

Level: Application

20. Gina had her audience taste something during her presentation. She was trying to engage the

audience through what?

A. Visual appeals

B. Tactile appeals

C. Gustatory appeals

D. Olfactory appeals

Answer: C

Level: Application

21. If you want to engage the audience through an olfactory appeal, which of the following

things should you do?

A. Show a picture.

B. Play a song clip.

C. Have the audience taste a sugar cube.

D. Pass around a scratch-and-sniff sticker.

Answer: D

Level: Application

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© 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any

manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.Chapter 5: Analyze Your Audience and the Speaking Situation

22. A question that can be answered with a yes or no is a(n)

A. open-ended question.

B. closed question.

C. example of You-language.

D. visual appeal.

Answer: B

Level: Understanding

23. When asking the audience a question, the speaker should do which of the following?

A. Ask a question for its own sake; its purpose will stand on its own.

B. Ask only questions that can be answered with a yes or no.

C. Be aware of questions that can lead to long-winded answers.

D. Move on to the next point without waiting for an answer; you’re really just asking to be

polite.

Answer: C

Level: Knowledge

24. If you ask your audience members to reflect on an issue without verbalizing their thoughts,

you engage them in what?

A. Rhetorical participation

B. Self-deprecating humor

C. Closed questions

D. Visual appeals

Answer: A

Level: Understanding

25. Patty brought something in for the audience to touch during her presentation. She was

utilizing a(n)

A. auditory appeal.

B. olfactory appeal.

C. tactile appeal.

D. visual appeal.

Answer: C

Level: Understanding

26. To maintain listener engagement, you should avoid doing which of the following?

A. Read a densely worded script to your audience.

B. Speak longer than you are schedule to speak.

C. Looking at your audience.

D. Using language that is unsuitable for the audience.

Answer: D

Level: Knowledge

27. The more listener-centered you are in your presentation,

A. the harder it is to show relevance.

B. the more difficult it is to incorporate You-language.

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© 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any

manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.Chapter 5: Analyze Your Audience and the Speaking Situation

C. the easier it is to stress the relevance of your ideas.

D. the less challenging it is to use inappropriate humor.

Answer: C

Level: Knowledge

28. Playing a saxophone during a speech on musical instruments serves as a(n)

A. visual appeal.

B. olfactory appeal.

C. tactile appeal.

D. auditory appeal.

Answer: D

Level: Application

29. Using personal pronouns is useful

A. when trying to get audience members interacting with one another.

B. for every type of presentation.

C. to draw in the audience.

D. if the speaker wants to reduce audience engagement.

Answer: C

Level: Understanding

30. According to your text, which of the following is an not expert type which may help you

collect audience information?

A. Professional in a specific, relevant field

B. Academic consultant

C. Popular magazines

D. Books, websites, and blogs

Answer: C

Level: Knowledge

Fill-in-the-Blank

1. Age, socioeconomic status, education levels, and gender are examples of _______________

data.

Answer: Demographic

Level: Understanding

2. ______________________ occurs when someone views her culture as the standard and judges

others through that lens.

Answer: Ethnocentrism

Level: Knowledge

3. The point in time at which a speech is given is its _______________________ context.

Answer: Temporal

Level: Knowledge

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© 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any

manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.Chapter 5: Analyze Your Audience and the Speaking Situation

4. _______________ collect opinions about politics or current events.

Answer: Polls

Level: Understanding

5. The room size and lighting are parts of the ___________________ context.

Answer: Physical

Level: Understanding

6. If a question is answerable by a yes or no, it is known as a(n) ______________ question.

Answer: Closed

Level: Understanding

7. _______________________ participation asks your audience to consider an issue or think

about a scenario without a verbal response.

Answer: Rhetorical

Level: Knowledge

8. An audience that is widely mixed in terms of age, occupation, or values is considered to be a

____________ audience.

Answer: General

Level: Knowledge

9. Martin Luther King Jr.’s famous speech, “I have a dream” is a perfect example of a reader

speaking the _______________ and taking advantage of the moment.

Answer: Context

Level: Understanding

10. If a speaker brings in something for the audience to look at, the speaker is using a

____________ appeal.

Answer: Visual

Level: Knowledge

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© 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any

manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.Chapter 5: Analyze Your Audience and the Speaking Situation

Essay

1. Discuss how audience analysis can improve your presentation.

Answer: Audience analysis helps you choose and shape a topic for maximum audience interest.

It also helps you speak at the listeners’ knowledge level and determine the language that is best

suited to the audience. It decreases your chances of alienating or offending audience members.

Level: Understanding

2. List four ways to collect audience data.

Answer: Use existing data or research gathered by others. Ask the speaking host for information.

Use an expert to help you understand an unfamiliar audience. Conduct surveys and

questionnaires. Use your personal contact.

Level: Knowledge

3. Anchored in your own speaking context, describe the three specific contexts that comprise a

presentation’s context. Be sure to give specific examples from your speaking context.

Answer: Physical context includes characteristics of the speaking space. Students should mention

the size of the room, lighting, available technology, or size of the audience. Temporal context is

the point in time at which a speech is given. Students should discuss the time of day they have

class or the audience’s schedule before and after the class. Psychological context refers to the

moods and frames of mind of those present. Students should mention the audience’s attitude

toward the speaking occasion or them and if the listeners are attending the speech voluntarily or

out of obligation.

Level: Analysis

4. Jill has been invited to give a presentation on exercise at her grandmother’s nursing home.

How should she analyze her audience?

Answer: She should examine the demographic data, especially age, to determine which exercises

should be discussed. She should also ask her grandmother, the speaking host, about the audience.

Finally, she could visit the nursing home and listen to the other residents to gauge their attitudes

and interests.

Level: Application

5. Imagine that you are giving an informative speech about the benefits of water. Give three

examples of how you can engage the audience and invite participation through interaction during

the presentation.

Answer: Make an open invitation for general participation. Call on a specific audience member.

Conduct a verbal poll or invite rhetorical participation. Invite your listeners to write something

down. Ask for a volunteer. Ask listeners to interact with each other. Ask the audience to do

something.

Level: Application

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© 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any

manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.