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Module 05 – Major Research Designs and Development
Module 05
Major Research Designs and Development
Multiple Choice Questions
1. A research design is a(n)
A. explanation of an abstract concept that is specific enough to allow a researcher to measure
the concept.
B. speculative statement about the relationship between two or more variables.
C. indicator of attitudes, behavior, or characteristics of people or organizations.
D. detailed plan or method for scientifically obtaining data.
Accessibility: Keyboard Navigation
Bloom’s: Understand
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
Type: Definition
2. A study, generally in the form of an interview or a questionnaire, that provides sociologists
with information concerning how people think or act is known as
A. observation research.
B. a survey.
C. secondary analysis.
D. an experiment.
Accessibility: Keyboard Navigation
Bloom’s: Remember
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
Type: Definition
5-1
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McGraw-Hill EducationModule 05 – Major Research Designs and Development
3. To conduct a cross-cultural study of job discrimination against women, a sociologist
interviews 75 women between the ages of 20 and 40 in an American city, and 75 women in
the same age group in a Canadian city. This study would be classified as
A. a secondary analysis.
B. participant observation.
C. a survey.
D. a content analysis.
Accessibility: Keyboard Navigation
Bloom’s: Understand
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
Type: Application-Concept
4. Ethnography is the most common form of ________ research, which relies on what is seen
in the field and in naturalistic settings more than it does on statistical data.
A. quantitative
B. qualitative
C. observational
D. experimental
Accessibility: Keyboard Navigation
Bloom’s: Remember
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
Type: Definition
5. When a researcher collects information about a group through direct involvement and
inspection, this is known as
A. a survey.
B. observation.
C. secondary analysis.
D. an experiment.
Accessibility: Keyboard Navigation
Bloom’s: Remember
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
Type: Definition
5-2
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McGraw-Hill EducationModule 05 – Major Research Designs and Development
6. A sociologist attends meetings at all the schools and churches in his community over
several years, and meets as many residents as he can for the purpose of exploring all facets of
the community’s social life. He then compiles a detailed description of the community. He is
conducting
A. a content analysis.
B. a secondary analysis.
C. a quantitative study.
D. ethnographic research.
Accessibility: Keyboard Navigation
Bloom’s: Understand
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
Type: Application-Concept
7. Which of the following existing data sources is used most frequently for sociological
research?
A. census data
B. scientific records
C. personal journals
D. newspapers
Accessibility: Keyboard Navigation
Bloom’s: Remember
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
Type: Information
8. ________ study of Italian street-corner men in Boston used participant observation.
A. Terry Mizrahi’s
B. William F. Whyte’s
C. Max Weber’s
D. Vilfredo Pareto’s
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Bloom’s: Remember
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
Type: Sociologists
5-3
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McGraw-Hill EducationModule 05 – Major Research Designs and Development
9. When a sociologist actually joins a group for a period to get an accurate sense of how it
operates, the approach is called
A. an experiment.
B. ethnography.
C. face-to-face interview.
D. participant observation.
Accessibility: Keyboard Navigation
Bloom’s: Remember
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
Type: Application-Perspectives
10. An artificially created situation that allows the researcher to manipulate variables and to
introduce control variables is known as a(n)
A. survey.
B. experiment.
C. replication.
D. research design.
Accessibility: Keyboard Navigation
Bloom’s: Remember
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
Type: Definition
11. In an experiment, the group that is not exposed to the independent variable is called the
A. experimental group.
B. representative group.
C. study group.
D. control group.
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Bloom’s: Remember
Topic: Variables
Type: Definition
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
5-4
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McGraw-Hill EducationModule 05 – Major Research Designs and Development
12. A sociologist sets up an experiment on television violence and children. She shows one set
of children (group A) violent cartoons and then observes their play. She shows a second set of
children (group B) nonviolent cartoons and then observes their play. Which of these groups
would be considered the experimental group?
A. group A
B. group B
C. neither group
D. both groups
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Bloom’s: Apply
Topic: Variables
Type: Application-Concept
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
13. Regina wants to study the homeless in her hometown. In order to do so, she lives at a
homeless shelter for a month. During this time, she does everything that the women she is
studying does and tells no one of her true identity. This method would be
A. an experiment.
B. ethnography.
C. face-to-face interview.
D. participant observation.
Accessibility: Keyboard Navigation
Bloom’s: Understand
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
Type: Application-Concept
14. What term do sociologists use to describe the phenomenon whereby subjects deviate from
their typical behavior because they realize they are under observation?
A. the control group effect
B. the spurious response
C. the Hawthorne effect
D. skewing
Accessibility: Keyboard Navigation
Bloom’s: Remember
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
Type: Information
5-5
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill EducationModule 05 – Major Research Designs and Development
5-6
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill EducationModule 05 – Major Research Designs and Development
15. A sociologist decides to study the interaction among students in the college’s computer
center. When the students realize they are under observation, they become shy and reserved in
their interactions. This is an example of
A. replication.
B. secondary analysis.
C. the Hawthorne effect.
D. value neutrality.
Accessibility: Keyboard Navigation
Bloom’s: Understand
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
Type: Application-Concept
16. Secondary analysis includes a variety of research techniques that use
A. questionnaires and interviews.
B. participant observation.
C. publicly accessible information and data, or data collected by another.
D. control groups.
Accessibility: Keyboard Navigation
Bloom’s: Understand
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
Type: Definition
17. Sociologists consider secondary analysis to be
A. more valid than other forms of research.
B. more reliable than other forms of research.
C. a nonreactive form of research.
D. an outdated mode of research.
Accessibility: Keyboard Navigation
Bloom’s: Remember
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
Type: Information
5-7
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McGraw-Hill EducationModule 05 – Major Research Designs and Development
18. Which of the following sociologists conducted an examination of suicide using secondary
analysis?
A. Max Weber
B. Émile Durkheim
C. Jane Poulsen
D. William F. Whyte
Accessibility: Keyboard Navigation
Bloom’s: Remember
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
Type: Sociologists
19. An inherent problem in using secondary sources of data is that
A. the researcher may not find the exact data needed for his or her own research.
B. the data are plagued with statistical errors.
C. the researcher may be more careless when using someone else’s data.
D. all of the analysis has been completed by an initial research team.
Accessibility: Keyboard Navigation
Bloom’s: Understand
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
Type: Information
20. A researcher studies adolescent attitudes about senior citizens by analyzing depictions of
the elderly in the lyrics of popular music and the content of teen magazines. This is an
example of
A. content analysis.
B. replication.
C. survey research.
D. an experiment.
Accessibility: Keyboard Navigation
Bloom’s: Understand
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
Type: Application-Concept
5-8
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McGraw-Hill EducationModule 05 – Major Research Designs and Development
21. Which of the following is true regarding feminist researchers?
A. tend to involve and consult subjects more
B. more oriented toward seeking change
C. generally want to raise public consciousness
D. All these answers are correct.
Accessibility: Keyboard Navigation
Bloom’s: Understand
Learning Objective: Describe the impact of feminist theory and queer theory on sociological research practices.
Topic: Feminist theory
Type: Information
22. What conclusion did the National Bureau of Economic Research reach about gays and
lesbians as subjects of sociological research?
A. Most research treats its gay and lesbian subjects with contempt.
B. Most research ignores the possibility that its subjects might be gay or lesbian.
C. Most research underreports the number of gays and lesbians in a population.
D. Most research begins from a position that sexuality is fluid and that gays and lesbians are
in a state of transition.
Accessibility: Keyboard Navigation
Bloom’s: Understand
Topic: Sexuality
Type: Information
Learning Objective: Describe the impact of feminist theory and queer theory on sociological research practices.
23. What is the chief ethical concern concerning all the new sources of data available through
new technological means like Internet research?
A. conflicts of interest
B. reliability of the data
C. the high costs of money and time
D. the privacy of the subjects
Accessibility: Keyboard Navigation
Bloom’s: Understand
Learning Objective: Discuss the benefits and challenges of conducting research online.
Topic: Sociological research
Type: Information
True / False Questions
5-9
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McGraw-Hill EducationModule 05 – Major Research Designs and Development
5-10
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McGraw-Hill EducationModule 05 – Major Research Designs and Development
24. Selection of a research design will influence both the cost of a research project and the
amount of time needed to collect the results of the research.
TRUE
Accessibility: Keyboard Navigation
Bloom’s: Understand
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
25. An interviewer is likely to obtain a higher response rate than a printed survey form
would.
TRUE
Accessibility: Keyboard Navigation
Bloom’s: Remember
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
26. Content analysis of children’s books has been used to determine children’s awareness of
environmental issues.
TRUE
Accessibility: Keyboard Navigation
Bloom’s: Remember
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
27. All research designs have positives and negatives associated with them.
TRUE
Accessibility: Keyboard Navigation
Bloom’s: Understand
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
Essay Questions
5-11
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McGraw-Hill EducationModule 05 – Major Research Designs and Development
5-12
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McGraw-Hill EducationModule 05 – Major Research Designs and Development
28. Discuss how a researcher might select a random sample of subjects for a research study.
Which sample selection methods should researchers use, and which methods should be
avoided?
Answers will vary
Bloom’s: Analyze
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
29. Describe the various types of research designs and discuss the strengths and weakness of
each design. Which type of research design is most commonly used by researchers, and which
type of research design is the least reliable?
Answers will vary
Bloom’s: Analyze
Learning Objective: Summarize the characteristics, advantages, and limitations of the major research designs.
Topic: Research methods
30. Describe how the Internet can be used to conduct social research. Is the Internet a good or
bad place to conduct social research?
Answers will vary
Bloom’s: Understand
Learning Objective: Discuss the benefits and challenges of conducting research online.
Topic: Sociological research
5-13
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McGraw-Hill EducationModule 05 – Major Research Designs and Development
31. Discuss the various ways feminist scholars differ in their interests and methodology from
other scholars. Would feminist scholarship be considered a functionalist, interactionist, or
conflict perspective?
Answers will vary
Bloom’s: Analyze
Learning Objective: Describe the impact of feminist theory and queer theory on sociological research practices.
Topic: Feminist theory
5-14
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McGraw-Hill EducationModule 05 – Major Research Designs and Development
32. Explain how “veiled reporting” may result in underreporting of gay and lesbian subjects in
survey research.
Answers will vary
Bloom’s: Analyze
Learning Objective: Describe the impact of feminist theory and queer theory on sociological research practices.
Topic: Sexuality
5-15
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McGraw-Hill Education
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