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MULTIPLE-CHOICE QUESTIONS
1. 2. The observation that acts as a bridge between what we can measure and what we
cannot(constructs) is known as a(n)?
a. indicator
b. concept
c. direct observable
d. indirect observable
e. dependent variable
ANS: A PG: 133 TYPE: Conceptual SOURCE: New
Which of the following sequences illustrates the progression of measurement steps in a
fully structured scientific study?
a. Conceptualization, nominal definition, operational definition, and measurements in
the real world
b. Nominal definition, conceptualization, operational definition, and measurements in
the real world
c. Operational definition, conceptualization, nominal definition, and measurements in
the real world
d. Nominal definition, operationalization, conceptualization, and real-world
measurements
e. Conceptualization, operationalization, nominal definition, and real-world
measurements
ANS: A PG: 138 TYPE: Factual SOURCE: PickupConceptualization, Operationalization, and Measurement
5. 3. Professor Smith gave an exam on Monday. On Wednesday Smith gave the same class the
same exam. Professor Smith was clearly interested in assessing the exam’s:
a. reliability
b. validity
c. face validity
d. conceptualization
e. precision
ANS: A PG: 152-154 TYPE: Applied SOURCE: Pickup
4. Reliability involves:
a. whether a particular technique applied repeatedly to the same object would yield the
same results each time
b. ensuring accuracy
c. ensuring that your measure measures what you think it should measure
d. ensuring precision
e. ensuring both accuracy and precision
ANS: A PG: 152 TYPE: Factual SOURCE: Modified
6. 7. The specification of concepts in scientific inquiry depends on:
a. nominal, operational, and real definitions
b. real definitions
c. nominal and operational definitions
d. nominal and real definitions
e. operational and real definitions
ANS: C PG: 136-137 TYPE: Factual SOURCE: Pickup
Professor Spence decided to define socioeconomic status as a combination of income and
education. Spence then determined the questions to be asked in a survey and the categories
of responses. Spence was assigning socioeconomic status:
a. a nominal definition only
b. an operational and a real definition
c. a real definition only
d. a nominal and a real definition
e. a nominal and an operational definition
ANS: E PG: 136-137 TYPE: Applied SOURCE: Pickup
Techniques used to create reliable measures include:
a. b. c. d. e. asking only about things respondents are likely to know the answer to
using measures that have proved their reliability in previous research
being clear about what you’re asking
asking about things relevant to respondents
all of these choices are used to create reliable measures
ANS: E PG: 152-154 TYPE: Factual SOURCE: PickupChapter 5
8. Conceptions are:
a. empirical measurements
b. variables
c. mental images
d. hypotheses
e. definitions
ANS: C PG: 130 TYPE: Factual SOURCE: Pickup
9. Most social scientists would not accept the conceptualization of prejudice as foot size
because such a measurement lacks:
a. precision
b. reliability
c. accuracy
d. validity
e. all of these choices
ANS: D PG: 154-156 TYPE: Conceptual SOURCE: Pickup
10. Hudson et al. developed a series of questions to examine sexual attitudes (SAS). The SAS
scores of religious fundamentalists, a group believed to be conservative regarding sexual
expression, were compared with the scores of social work graduate students, a group
believed to be liberal regarding sexual expression. The researchers were examining the
instrument’s:
a. split-half reliability
b. split-half validity
c. criterion validity
d. criterion reliability
e. construct validity
ANS: C PG: 155 TYPE: Conceptual SOURCE: Pickup
11.Dr. Ross is looking to examine if the indicators that make up her measurement of romantic
attraction are truly related to one another and make for an accurate representation of the
variable she is researching. What sort of validity is she examining?
a. split-half validity
b. face validity
c. criterion-related validity
d. content validity
e. construct validity
ANS: E PG: 156 TYPE: Applied SOURCE: New
12. A measurement of personality that produces observable, correct results, but that are not
consistent would be considered
a. valid and reliable
b. valid, but not reliable
c. not valid, but reliable
d. neither valid nor reliableConceptualization, Operationalization, and Measurement
e. partially valid, fully reliable
ANS: B PG: 157-158 TYPE: Applied SOURCE: New
13. Professor Myth asked respondents whether or not they had ever been divorced. One year
later Professor Myth asked the same respondents the same question. Myth found that with
repeated applications of the measure different responses were obtained for the same
respondent. This means that the measuring instrument was:
a. unreliable
b. invalid
c. unreliable or the value on the variable had changed
d. lacking face validity
e. inaccurate
ANS: C PG: 152 TYPE: Conceptual SOURCE: Pickup
14. A complete conceptualization involves:
a. specifying dimensions only
b. specifying indicators only
c. specifying dimensions and identifying the various indicators of each dimension
d. specifying indicators and identifying the various dimensions of each indicator
e. specifying variables and their attributes
ANS: C PG: 133-140 TYPE: Conceptual SOURCE: Pickup
15. Because low marital satisfaction should lead to divorce, Professor Rogers checked his
measure of marital satisfaction by examining whether couples with low marital satisfaction
scores later obtained divorces and those with high levels of marital satisfaction remained
married. This illustrates the use of:
a. criterion-related validity
b. face validity
c. content validity
d. construct validity
e. test-retest validity
ANS: A PG: 155-156 TYPE: Conceptual SOURCE: PickupChapter 5
16. A nominal definition:
a. b. c. d. is a statement of the essential nature of some entity
is a statement detailing what will be involved in measuring some entity
is a statement that allows us to observe some entity
is a statement that assigns a definition to a concept
e. none of these choices
ANS: D PG: 136 TYPE: Factual SOURCE: Pickup
17. 18. 19. 20. A survey question asking voters which political party they are affiliated with (Democrat,
Republican, Independent) would be considered:
a. mutually exclusive
b. exhaustive
c. interchangeable
d. ratio scale
e. ordinal scale
ANS: A PG: 144 TYPE: Applied SOURCE: New
Which of the following is a nominal variable?
a. education
b. age
c. employment status
d. occupational prestige
e. need to know the attributes to determine the level of measurement
ANS: E PG: 144 TYPE: Conceptual SOURCE: Pickup
A measure of religiosity that is extremely consistent, but is actually targeting the
respondent’s political affiliation could be considered:
a. partially reliable, completely valid
b. valid and reliable
c. not valid, but reliable
d. neither valid nor reliable
e. valid, but not reliable
ANS: C PG: 157 TYPE: Factual SOURCE: New
Measuring how people feel about proposed income tax hikes when you really want to
know how well informed they are on the proposal is a problem of operationalization
concerning:
a. b. c. d. e. the use of single or multiple indicators
how observations are going to be made
the specific dimensions of the variable to be studied
the relevant range of variations
the degree of precision needed between extremes
ANS: C PG: 142-144 TYPE: Applied SOURCE: PickupConceptualization, Operationalization, and Measurement
21. 22. 23. 24. 25. Professor Miller argues that there are three dimensions to the quality of a relationship
(belonging/affirmation, interdependence, and intimacy). Miller designed an instrument
to measure quality of a relationship. She notices that no items in the instrument tap the
intimacy dimension. Her measure lacks:
a. reliability
b. content validity
c. predictive validity
d. construct validity
e. internal consistency
ANS: B PG: 156 TYPE: Applied SOURCE: Pickup
Professor Tyler wrote a proposal to study the impact of authoritarianism on child rearing
practices. She began her research by reviewing the meaning of authoritarianism. Based
on this review, she formulated her own definition of authoritarianism. This process
illustrates:
a. operationalization
b. the interchangeability of indicators
c. conceptualization
d. validity assessment
e. reliability assessment
ANS: C PG: 133 TYPE: Applied SOURCE: Pickup
Shipley developed a NEW test to measure IQ. Using his test, someone with an IQ of 180
would be considered twice as intelligent as someone with an IQ of 90 and someone with
an IQ of 90 was three times as intelligent as someone with an IQ of 30. Shipley’s test
treats IQ as a(n):
a. nominal variable
b. interval variable
c. ratio variable
d. ordinal variable
e. none of these choices
ANS: C PG: 145-146 TYPE: Conceptual SOURCE: Pickup
Dr. Jones is developing a research study in which he plans to use the length of a
participant’s ring finger to determine mathematical prowess. At the most basic level, his
indicator fails which test for validity?
a. face validity
b. content validity
c. predictive validity
d. criterion-related validity
e. construct validity
ANS: A PG: 155 TYPE: Applied SOURCE: New
Classifying someone as employed or not employed treats employment as:
a. a ratio variable
b. an interval variable26. 27. 28. 29. 30. Chapter 5
c. an ordinal variable
d. a nominal variable
e. a dependent variable
ANS: D PG: 144 TYPE: Applied SOURCE: Pickup
Professor Tilton measured the variable “feelings toward drafting women” with the
categories strongly agree, agree, indifferent, disagree, and strongly disagree. Professor
Tilton was using the level of measurement.
a. nominal
b. interval
c. ratio
d. ordinal
e. not enough information to decide
ANS: D PG: 144-145 TYPE: Applied SOURCE: Pickup
The variable educational level was measured as last year in school completed (i.e., none,
1st, 2nd, 3rd, grades, etc.). It is, therefore, measured at the level.
a. nominal
b. interval
c. ratio
d. ordinal
e. not enough information to decide
ANS: C PG: 145-146 TYPE: Applied SOURCE: Pickup
What is the lowest level of measurement in which there is an exact difference between
attribute values?
a. Nominal
b. Interval
c. Ratio
d. Ordinal
e. All of these choices
ANS: B PG: 145 TYPE: Factual SOURCE: Pickup
When we fall into the trap of believing that terms have real meanings we are guilty of:
a. reification
b. measurements that lack reliability
c. measurements that lack validity
d. confusing reliability with validity
e. confusing validity with reliability
ANS: A PG: 133 TYPE: Factual SOURCE: Pickup
Professor Salton created the categories of less than 20 hours, 20 hours to 40 hours, 40
hours to 60 hours, and 60 hours or more for the variable “number of hours employed
outside the home.” Salton’s scheme is:
a. a nominal variableConceptualization, Operationalization, and Measurement
31. 32. 33. 34. 35. b. mutually exclusive
c. exhaustive
d. an ordinal variable
e. mutually exclusive and exhaustive
ANS: C PG: 144 TYPE: Conceptual SOURCE: Pickup
Verifying the validity of a measurement using an outside source of information, such as
SAT scores or GPA when examining a measure of academic performance is using:
a. face validity
b. construct validity
c. criterion-related validity
d. content validity
e. correlational validity
ANS: C PG: 155 TYPE: Applied SOURCE: New
Which of the following is NOT a means of assessing the reliability of measuring
devices?
a. test-retest
b. split-half
c. construct-correlation
d. using established measures
e. using reliable research workers
ANS: C PG: 152-154 TYPE: Factual SOURCE: New
Jeremy can’t decide whether he should ask people whether they “very strongly agree,”
“agree,” “disagree, “very strongly disagree” or whether they simply “agree” or
“disagree” with statements about the war in Iraq. Jeremy is dealing with the problem of:
a. whether to use single or multiple indicators of a concept
b. the range of variation
c. whether to use a ratio or ordinal measurement
d. whether to use a ratio or interval measurement
e. whether to use single or multiple dimensions
ANS: B PG: 142 TYPE: Conceptual SOURCE: Pickup
A researcher entering gender data collected from a mailed survey is working with
a. constructs
b. direct observables
c. indirect observables
d. reification
e. a conceptualization
ANS: C PG: 132 TYPE: Conceptual SOURCE: New
Sarah has compiled a list of 40 indicators of prejudice and its dimensions. She finds that
women are more prejudiced than men on some of the indicators but not on others. Sarah
should:
a. check to see if the two sent of indicators represent different dimensions of prejudiceChapter 5
b. c. d. conclude the women are more prejudiced than men
throw out the 40 indicators and start over
conclude that there was an error in her analysis
e. get a new sample
ANS: A PG: 133-136 TYPE: Conceptual SOURCE: Pickup
TRUE-FALSE QUESTIONS
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. If a measure is reliable, it must also be valid.
ANS: F PG: 157-158 TYPE: Conceptual SOURCE: Pickup
Conceptualization is the development of research procedures that will result in empirical
observations representing those concepts in the real world.
ANS: F PG: 133 TYPE: Factual SOURCE: Pickup
Validity refers to the link between the operational and conceptual definitions.
ANS: T PG: 154-155 TYPE: Factual SOURCE: Pickup
Precision and accuracy are synonyms.
ANS: F PG: 151 TYPE: Factual SOURCE: Pickup
Even if a pre-existing measure of a construct of interest exists, it is a better idea to create
your own so you understand it better.
ANS: F PG: 154 TYPE: Factual SOURCE: New
A split-half reliability test taps the idea of the general stability of the instrument over
time.
ANS: F PG: 154 TYPE: Conceptual SOURCE: Pickup
Predictive validity is often used as another term for criterion-related validity.
ANS: T PG: 155-156 TYPE: Factual SOURCE: Pickup
It is impossible to have several indicators of only one concept.
ANS: F PG: 133-137 TYPE: Conceptual SOURCE: Pickup
Changing definitions almost inevitably results in different descriptive conclusions.
ANS: T PG: 141 TYPE: Conceptual SOURCE: Pickup
Precise measurement is more important than accurate measurement.
ANS: F PG: 151-152 TYPE: Conceptual SOURCE: Pickup
Number of arrests would be an example of a interval measurement
ANS: F PG: 145-146 TYPE: Applied SOURCE: NewConceptualization, Operationalization, and Measurement
12. 13. 14. 15. 16. 17. 18. A nominal measure can have only two categories.
ANS: F PG: 144 TYPE: Conceptual SOURCE: Pickup
Definitions are more problematic for descriptive research than for explanatory research.
ANS: T PG: 140 TYPE: Factual SOURCE: Pickup
The split-half technique for assessing reliability is closely linked to concept of the
interchangeability of indicators
ANS: T PG: 154 TYPE: Conceptual SOURCE: Pickup
If unsure as a researcher how specific a measurement needs to be, it is best to be more
general to simplify data collection.
ANS: F PG: 142 TYPE: Conceptual SOURCE: New
Numbers assigned to ranks on an ordinal scale can legitimately be added, multiplied,
subtracted, and divided.
ANS: F PG: 145 TYPE: Conceptual SOURCE: Pickup
One only need a nominal definition of a concept before beginning the process of data
collection
ANS: F PG: 138 TYPE: Factual SOURCE: New
The test retest method assumes that the phenomena under study does not change.
ANS: T PG: 153 TYPE: Conceptual SOURCE: PickupChapter 5
SHORT ANSWERS/ESSAYS
1. Please conceptualize child abuse (or another abstract concept of your choice). What
indicators would you use to measure the concept? Are there dimensions to the concept?
Answers will vary. One possible answer is that child abuse refers to the mistreatment of a minor
by his/her parent or guardian. Dimensions of child abuse might include physical abuse,
emotional abuse, and psychological abuse. Indicators might include: 1) Have you ever been
slapped by a parent? (Yes, No), 2) Have you ever been beaten by a parent with a whip or belt?
(Yes, No), 3) Have you ever been told that you were stupid by your mother/father? (Yes, No),
and so on.
PG: Entire chapter SOURCE: Pickup
2. As an extension of the previous question, then ask the students to evaluate their
measurement in terms of validity. What do they think might be some potential
shortcomings, or how does their measurement meet the requirements for validity?
Answers will vary, but should focus on issues of face validity (which hopefully their answers
will have!), construct validity, content validity, as well as possible items of use to establish
criterion-related validity.
PG: 154-156 SOURCE: New
3. How would you measure family size at the nominal, ordinal, and ratio levels?
Ratio level: How many people (excluding yourself) are in your immediate (nuclear,
family of orientation)? (0, 1, 2, 3, 4, 5, 6, …….)
Ordinal level: Use the same question with attributes of (less than 3) (3 – 6) (more than 6)
or small, medium, and large.
Nominal level: Are there other people (besides you) in your immediate family? (Yes, No)
or Do you have any brothers? (Yes, No)
NOTE: Students sometimes claim the ordinal classification of (0-3) (3-5) (6 or more) is ratio
because they “see” the 0 in the first category (0-3).
PG: 144-146 SOURCE: Pickup
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