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Module 5
Defining, Measuring, and Manipulating Variables
Chapter Outline
Defining Variables
Properties of Measurement
Scales of Measurement
Nominal Scale
Ordinal Scale
Interval Scale
Ratio Scale
Discrete and Continuous Variables
Types of Measures
Self-report Measures
Tests
Behavioral Measures
Physical Measures
Summary
Review of Key Terms
Absolute Zero—A property of measurement in which assigning a score of zero indicates an absence
of the variable being measured.
Behavioral Measures—Measures taken by carefully observing and recording behavior.
Continuous Variables—Variables that usually fall along a continuum and allow for fractional
amounts.
Discrete Variables—Variables that usually consist of whole number units or categories and are made
up of chunks or units that are detached and distinct from one another.
Equal Unit Size—A property of measurement in which a difference of 1 means the same amount
throughout the entire scale.
Identity—A property of measurement in which objects that are different receive different scores.
Interval Scale—A scale in which the units of measurement (intervals) between the numbers on the
scale are all equal in size.
Magnitude—A property of measurement in which the ordering of numbers reflects the ordering of the
variable.
Nominal Scale—A scale in which objects or individuals are broken into categories that have no
numerical properties.
Operational Definition—A definition of a variable in terms of the operations (activities) a researcher
uses to measure or manipulate it.
28Ordinal Scale—A scale in which objects or individuals are categorized and the categories form a rank
order along a continuum.
Physical Measures—Measures of bodily activity (such as pulse or blood pressure) that may be taken
with a piece of equipment.
Ratio Scale—A scale in which, in addition to order and equal units of measurement, there is an
absolute zero that indicates an absence of the variable being measured.
Reactivity—A possible reaction by participants in which they act unnaturally because they know they
are being observed.
Self-report Measures—Usually questionnaires or interviews that measure how people report that
they act, think, or feel.
Tests—A measurement instrument used to assess individual differences in various content areas.
Web Resources
For step-by-step practice and information, have your students check out the Statistics and Research
Methods Workshops at http://www. cengage.com/psychology/workshops. In addition,
practice quizzes, vocabulary flashcards, and more are available at
http://www.cengage.com/psychology/jackson
Answers to Module Exercises
1. Alternative “c” represents an operational definition of depression.
2. a. This is a cognitive self-report measure.
b. c. e. f. This is a behavioral self-report measure.
This is an affective self-report measure. It is also a type of test.
d. This is a test.
This is a behavioral measure.
This is a physical measure.
Test Items
Multiple Choice Questions
1. Which of the following represents the best operational definition of hunger?
a. b. c. d. that empty, gnawing feeling that you get in your stomach
not having eaten for 18 hours.
the number of stomach growls reported in a ten-minute time interval.
all of the alternatives are equally good.
Answer: b
2. A definition of a variable in terms of the activities a research uses to measure or manipulate it is
a(n):
a. operational definition
29b. functional definition
c. well-defined variable
d. measure definition
Answer: a
3. A property of measurement in which objects that a different receive different scores is _____.
a. identity
b. magnitude
c. equal unit size
d. absolute zero
Answer: a
4. A property of measurement in which the ordering of numbers reflects the ordering of the variable
is _____.
a. identity
b. magnitude
c. equal unit size
d. absolute zero
Answer: b
5. A property of measurement in which a difference of 1 is the same amount throughout the entire
scale is _____.
a. identity
b. magnitude
c. equal unit size
d. absolute zero
Answer: c
6. A property of measurement in which assigning a score of zero indicates an absence of the variable
being measured is _____.
a. identity
b. magnitude
c. equal unit size
d. absolute zero
Answer: d
7. Political affiliation is to the _____ property of measurement as inches are to the _____ property of
measurement.
a. magnitude; identity
b. equal unit size; magnitude
c. absolute zero; equal unit size
d. identity; equal unit size
Answer: d
8. Arranging a group of individuals from tallest to shortest represents the _____ property of
measurement.
a. identity
b. magnitude
30c. equal unit size
d. absolute zero
Answer: b
w9. Number on a football jersey is to the _____ scale of measurement as temperature measured on the
Fahrenheit scale is to the _____ scale or measurement.
a. ordinal; interval
b. interval; nominal
c. nominal; ratio
d. nominal; interval
Answer: d
10. Class rank is to the _____ scale of measurement as weight is to the _____ scale of measurement.
a. ordinal; ratio
b. ordinal; nominal
c. nominal; interval
d. interval; ratio
Answer: a
11. Which of the following represents data arranged on an interval-ratio scale?
a. b. c. d. ranking of contestants in a beauty contest
reaction time in seconds to complete a task
categorizing subjects according to their gender
letter grade on an exam
Answer: b
12. Time is to the _____ scale of measurement as ethnicity is to the _____ scale of measurement.
a. ratio; ordinal
b. ratio; nominal
c. interval; nominal
d. ordinal; ratio
Answer: b
13. A scale of measurement in which objects or individuals are assigned to categories that have no
numerical properties is a _____ scale.
a. nominal
b. ordinal
c. interval
d. ratio
Answer: a
14. A scale of measurement in which objects or individuals are categorized and the categories form a
rank order along a continuum is a _____ scale.
a. nominal
b. ordinal
c. interval
d. ratio
31Answer: b
15. A scale of measurement in which the units of measurement between the numbers on the scale are
all equal in size is a _____ scale.
a. nominal
b. ordinal
c. interval
d. ratio
Answer: c
16. A scale of measurement in which, in addition to order and equal units of measurement, there is an
absolute zero that indicates an absence of the variable being measured is a _____ scale.
a. nominal
b. ordinal
c. interval
d. ratio
Answer: d
17. Discrete variables are to _____ as continuous variables are to _____.
a. b. c. whole units; whole units and/or fractional amounts
whole units and/or fractional amounts; whole units
usually nominal and ordinal; usually interval and ratio
d. both a and c
Answer: d
18. Which of the following is NOT a type of measure?
a. a self-report measure
b. a test
c. an operational definition
d. a behavioral measure
Answer: c
w19. Which of the following is NOT a type of self-report measure?
a. behavioral self-report measure
b. physical self-report measure
c. cognitive self-report measure
d. affective self-report measure
Answer: b
20. Which of the following statements is TRUE?
a. A test is a measurement instrument used to assess individual differences in various content
b. c. d. areas.
An aptitude test measures an individual’s competence in an area.
An achievement test measures an individual’s potential to do something.
All of these statements are true .
Answer: a
3221. Which of the following is FALSE?
a. Behavioral measures are usually questionnaires or interviews that measure how people
report that they act, think, or feel.
b. Self-report measures are measures taken by carefully observing and recording others’
behavior(s).
c. d. Physical measures usually involve using an aptitude or achievement test.
All of these statements are false.
Answer: d
w22. Sara decided to have participants in her study of the relationship between diet and weight keep a
journal of everything they ate each day. The type of measurement that Sara is employing is known
as a(n):
a. behavioral self-report measure.
b. cognitive self-report measure.
c. affective self-report measure.
d. aptitude test.
Answer: a
23. A blood pressure reading is to a _____ measure as observing how many patrons in a fast food
restaurant take advantage of free drink refills is to a ______ measure.
a. physical; behavioral self-report
b. behavioral; physical
c. physical; behavioral
d. behavioral; cognitive self-report
Answer: c
Short Answer/Essay Questions
1. 2. 3. What is an operational definition? Give an operational definition of intelligence.
An operational definition is a definition of a variable in terms of the operations (activities) a
researcher uses to measure or manipulate it. Thus, an operational definition of intelligence could
be based on one’s score on an intelligence test or on one’s ability to solve a problem that the
researcher has determined requires intellectual ability.
Identify the four scales of measurement noting the properties of measurement each scale has.
The nominal scale has the property of identity; the ordinal scale has the properties of identity and
magnitude; the interval scale has the properties of identity, magnitude, and equal unit size; and
the ratio scale has the properties of identity, magnitude, equal unit size, and a true zero.
Provide an example of a variable measured on a(n): nominal scale, ordinal scale, interval scale,
and ratio scale.
Nominal: gender; ethnicity
Ordinal: letter grade; class rank
Interval: Fahrenheit temperature; SAT score
Ratio: percentage grade on an exam; weight
334. 5. Identify the three types of self-report measures discussed in the text and briefly describe each.
Behavioral self-report measures ask people to report how often they do something.
Cognitive self-report measures ask people to report what they think about something.
Affective self-report measures ask individuals to report how they feel about something.
Explain the difference between discrete and continuous variables.
A discrete variable consists of whole number units or categories and is made up of chunks or units
that are detached and distinct from one another. A continuous variable is a variable that usually
falls along a continuum and allows for fractional amounts.
6. What is reactivity and why is it a concern when taking behavioral measures?
Reactivity is a possible reaction by participants in which they act unnaturally because they
know they are being observed. It is obviously a concern when taking behavioral measure
because these measures involve carefully observing and recording behavior.
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