OPERATIONS MANAGEMENT 6Th Ed By STUART CHAMBERS – Test Bank

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Name___________________________________MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the
question.1)1)There are five main stages in design of products or services. Which is the correct sequence?A)Concept generation, Screening, Preliminary design, Prototyping and final design,
Evaluation and improvement.B)Concept generation, Screening, Preliminary design, Evaluation and improvement,
Prototyping and final design.C)Preliminary design, Screening, Concept generation, Prototyping and final design,
Evaluation and improvement.D)Preliminary design, Screening, Concept generation, Evaluation and improvement,
Prototyping and final design.Answer:BExplanation:A)B)C)D)Page Ref:Topic:2)2)There are five main stages in design of products or services. Which is the correct sequence?A)Concept generation, Screening, Preliminary design, Evaluation and improvement,
Prototyping and final design.B)Concept generation, Screening, Preliminary design, Prototyping and final design,
Evaluation and improvement.C)Preliminary design, Screening, Concept generation, Evaluation and improvement,
Prototyping and final design.D)Preliminary design, Screening, Concept generation, Prototyping and final design,
Evaluation and improvement.Answer:AExplanation:A)B)C)D)Page Ref:Topic:1
3)3)As part of concept generation, a company may use focus groups. A focus group will typically
comprise:A)People identified at random by street market researchersB)Contact staff in a service organisation or the salesperson in a product -orientated
organisationC)Staff who take apart competitors’ services/products and focus on how they have been
madeD)Seven to ten participants who are unfamiliar with each other and have certain
characteristics in common that relate to the particular topicAnswer:DExplanation:A)B)C)D)Page Ref:Topic:4)4)There are many techniques that can be used for documenting processes or blueprinting, all of
which have two main features:A)Specify the component products and services and define the processes to create the
packageB)Show the flow of materials/people/information through the operation and identify the
different activities that take place during the processC)Determine the overall shape of the product or service and the way in which the product
or service operatesD)Flow -process charts and the customer-processing frameworkAnswer:BExplanation:A)B)C)D)Page Ref:Topic:5)5)The main purpose of Taguchi methods is to:A)Create a ‘house of quality’B)Test the robustness of a designC)Reduce costs and prevent any unnecessary costs before producing the product or serviceD)Articulate the ‘voice of the customer’Answer:BExplanation:A)B)C)D)Page Ref:Topic:2
6)6)Which of the following is not a factor that can significantly reduce time to market for a
product or service:A)Separation of the design of products and services from the design of the processes which
will produce themB)An early resolution of design conflict and uncertaintyC)Simultaneous development of the various stages in the overall processD)An organisational structure which reflects the development projectAnswer:AExplanation:A)B)C)D)Page Ref:Topic:7)7)Which one of the following is NOT a named symbol in a flow process chart?A)An operationB)A delayC)A movementD)A selectionE)StorageAnswer:DExplanation:A)B)C)D)E)Page Ref:Topic:8)8)What is the correct order in which the following elements of a customer -processing
framework should be assembled (assuming the customer has already selected a preferred
service operation)?A)Point of entry/Response time/Point of impact/Delivery/Point of departure/Follow -upB)Point of entry/Point of impact/Delivery/Point of departure/Follow -upC)Point of entry/Response time/Point of impact/Point of departure/Follow -upD)Point of entry/Response time/Point of impact/Delivery/Follow -upAnswer:AExplanation:A)B)C)D)Page Ref:Topic:3
9)9)The final stage of the design activity will NOT involve which one of the following elements:A)Virtual prototypingB)ScreeningC)Computer-aided design (CAD)D)Computer simulationsE)Wire-frame modellingAnswer:BExplanation:A)B)C)D)E)Page Ref:Topic:10)10)Which of the following is NOT important in reducing a design’s ‘time to market’ (TTM):A)Last in first out (LIFO)B)Early conflict resolutionC)Simultaneous developmentD)Project-based organisation structuresE)Simultaneous engineeringAnswer:AExplanation:A)B)C)D)E)Page Ref:Topic:11)11)The stages of product design do NOT include:A)The scaleB)Prototyping and final designC)Evaluation and improvementD)Preliminary designE)ScreeningAnswer:AExplanation:A)B)C)D)E)Page Ref:Topic:4
12)12)Transferring a design idea into a concept does not include:A)PrototypeB)PurposeC)FunctionD)FormE)BenefitsAnswer:AExplanation:A)B)C)D)E)Page Ref:Topic:13)13)The common types of blueprinting techniques do not include:A)The customer processing frameworkB)Process flow chartsC)Gantt chartsD)Simple flow chartsE)Routing sheetsAnswer:CExplanation:A)B)C)D)E)Page Ref:Topic:14)14)What is the evaluation criteria fro the following evaluation question: How much will we have
to reorganise our activities to produce it?A)AcceptabilityB)VulnerabilityC)FeasibilityAnswer:AExplanation:A)B)C)Page Ref:Topic:5
15)15)What is the evaluation criteria fro the following evaluation question: What is the risk of us
being unable to produce it acceptably?A)AcceptabilityB)FeasibilityC)VulnerabilityAnswer:CExplanation:A)B)C)Page Ref:Topic:16)16)What is the evaluation criteria fro the following evaluation question: Do we have the
capabilities to produce it?A)FeasibilityB)VulnerabilityC)AcceptabilityAnswer:AExplanation:A)B)C)Page Ref:Topic:17)17)A design concept is the set of expected benefits that the customer is buying.A)TrueB)FalseAnswer:AExplanation:A)B)Page Ref:Topic:18)18)A design package defines the relationship between the ‘component’ products and services.A)TrueB)FalseAnswer:BExplanation:A)B)Page Ref:Topic:19)19)Form is the way in which the product or service operates.A)TrueB)FalseAnswer:BExplanation:A)B)Page Ref:Topic:6
20)20)Purpose is the overall shape of the product or service.A)TrueB)FalseAnswer:BExplanation:A)B)Page Ref:Topic:21)21)Benefits are the advantages the product or service will bring to customers.A)TrueB)FalseAnswer:AExplanation:A)B)Page Ref:Topic:22)22)Form is the overall shape of the product or service.A)TrueB)FalseAnswer:AExplanation:A)B)Page Ref:Topic:23)23)Reverse engineering is taking apart a product to understand how a competing organisation
has made it.A)TrueB)FalseAnswer:AExplanation:A)B)Page Ref:Topic:24)24)A focus group will typically comprise a small group of people who know each other well.A)TrueB)FalseAnswer:BExplanation:A)B)Page Ref:Topic:7
25)25)Specifying the component products and services in the package is normally part of:A)ScreeningB)Prototyping and final designC)Concept generationD)Evaluation and improvementE)Preliminary designAnswer:EExplanation:A)B)C)D)E)Page Ref:Topic:26)26)CAD may be used in which part of the design process?A)Preliminary designB)ScreeningC)Evaluation and improvementD)Prototyping and final designE)Concept generationAnswer:DExplanation:A)B)C)D)E)Page Ref:Topic:27)27)Feasibility analysis would normally be used in which part of the design process?A)Preliminary designB)Concept generationC)Prototyping and final designD)ScreeningE)Evaluation and improvementAnswer:DExplanation:A)B)C)D)E)Page Ref:Topic:8
28)28)Why is the timescale for product development in the computing and electronics industry
relatively short?A)There is a high demand for secondhand products, forcing new goods into the market.B)Electronic products are simple to manufacture.C)There is a rapid rise and decline of products in the computing and electronics market.D)There is little competition in the computing and electronics market.Answer:CExplanation:A)B)C)D)Page Ref:Topic:29)29)A company may use focus groups as part of concept generation. A focus group will typically
comprise:A)Contact staff in a service organisation or the salesperson in a product -orientated
organisationB)Staff who take apart competitors’ services/products and focus on how they have been
madeC)Seven to ten participants who are unfamiliar with each other and have certain
characteristics in common that relate to the particular topicD)People identified at random by street market researchersAnswer:CExplanation:A)B)C)D)Page Ref:Topic:30)30)If a product is well designed, an organisation will benefit financially from its launch.A)TrueB)FalseAnswer:BExplanation:A)B)Page Ref:Topic:31)31)The nature of product and service design is the same for different types of operation.A)TrueB)FalseAnswer:BExplanation:A)B)Page Ref:Topic:9
32)32)There are similarities in product and service design across industries.A)TrueB)FalseAnswer:AExplanation:A)B)Page Ref:Topic:33)33)Where should product or service design start?A)With human resources, operations, and marketing.B)With the marketing department.C)With the customer.D)With the operations manager.Answer:CExplanation:A)B)C)D)Page Ref:Topic:34)34)Product and service design should start with the customer and finish with those in Human
Resources.A)TrueB)FalseAnswer:BExplanation:A)B)Page Ref:Topic:35)35)The ‘design’ of a theme park and new drug are essentially the same.A)TrueB)FalseAnswer:BExplanation:A)B)Page Ref:Topic:36)36)Operations managers are indirectly responsible for the design of goods and services.A)TrueB)FalseAnswer:AExplanation:A)B)Page Ref:Topic:10
37)37)Operations managers are directly responsible for product and service design.A)TrueB)FalseAnswer:BExplanation:A)B)Page Ref:Topic:38)38)A ‘process’ is one aspect of a product or service. It describes the package of components that
provide benefits defined in the concept.A)TrueB)FalseAnswer:BExplanation:A)B)Page Ref:Topic:39)39)Concepts comprise of a package of products and/or services.A)TrueB)FalseAnswer:AExplanation:A)B)Page Ref:Topic:40)40)’Food’ and ‘drink’ are not aspects of a concept for a restaurant.A)TrueB)FalseAnswer:BExplanation:A)B)Page Ref:Topic:41)41)In the case of a washing machine, a guarantee can be considered a ‘core’ part of the package.A)TrueB)FalseAnswer:BExplanation:A)B)Page Ref:Topic:11
42)42)To make a final design, ‘components’ need to be connected in some way by having the
relationship between them formalised.A)TrueB)FalseAnswer:AExplanation:A)B)Page Ref:Topic:43)43)Which of the following is correct?A)Screening is the first stage of product or service design.B)Concept generation comes after screening.C)Preliminary design comes after concept generation, but before screening.D)Evaluation comes before prototyping.Answer:DExplanation:A)B)C)D)Page Ref:Topic:44)44)The stages of design are the same for all companies.A)TrueB)FalseAnswer:BExplanation:A)B)Page Ref:Topic:45)45)The underlying principle of product or service design is to refine an original idea over time.A)TrueB)FalseAnswer:AExplanation:A)B)Page Ref:Topic:46)46)The design funnel depicts the progressive reduction of design options from many to one.A)TrueB)FalseAnswer:AExplanation:A)B)Page Ref:Topic:12
47)47)The cost of changing the design of a product or service reduces over time.A)TrueB)FalseAnswer:BExplanation:A)B)Page Ref:Topic:48)48)Ideas for new products can come from:A)Interviews with customersB)Sources within the organisationC)The research and development departmentD)All of the aboveAnswer:DExplanation:A)B)C)D)Page Ref:Topic:49)49)Structured interviews are considered to be the most effective means of generating ideas.A)TrueB)FalseAnswer:BExplanation:A)B)Page Ref:Topic:50)50)Services are easier to reverse engineer because they are more transparent to competitors.A)TrueB)FalseAnswer:BExplanation:A)B)Page Ref:Topic:51)51)Not all concepts which are generated during concept generation can be developed into
products and services.A)TrueB)FalseAnswer:AExplanation:A)B)Page Ref:Topic:13
52)52)Which of these is NOT an example of a ‘feasibility’ criteria?A)Do we have the capability to produce it?B)How much market share could it gain?C)Do we have access to sufficient finance to develop and launch it?D)Is the market likely to be big enough?Answer:BExplanation:A)B)C)D)Page Ref:Topic:53)53)The risk of being unable to produce a product or service acceptably relates to ‘feasibility’ in
evaluating a concept.A)TrueB)FalseAnswer:BExplanation:A)B)Page Ref:Topic:54)54)The amount of money that an electronics company stands to lose from the launch of a new
laptop if things do not go to plan relates to the concept’s ‘vulnerability’.A)TrueB)FalseAnswer:AExplanation:A)B)Page Ref:Topic:14
Answer Key
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Answer Key
Testname: UNTITLED516)APage Ref:Topic:17)APage Ref:Topic:18)BPage Ref:Topic:19)BPage Ref:Topic:20)BPage Ref:Topic:21)APage Ref:Topic:22)APage Ref:Topic:23)APage Ref:Topic:24)BPage Ref:Topic:25)EPage Ref:Topic:26)DPage Ref:Topic:27)DPage Ref:Topic:28)CPage Ref:Topic:29)CPage Ref:Topic:30)BPage Ref:Topic:16
Answer Key
Testname: UNTITLED531)BPage Ref:Topic:32)APage Ref:Topic:33)CPage Ref:Topic:34)BPage Ref:Topic:35)BPage Ref:Topic:36)APage Ref:Topic:37)BPage Ref:Topic:38)BPage Ref:Topic:39)APage Ref:Topic:40)BPage Ref:Topic:41)BPage Ref:Topic:42)APage Ref:Topic:43)DPage Ref:Topic:44)BPage Ref:Topic:45)APage Ref:Topic:17
Answer Key
Testname: UNTITLED546)APage Ref:Topic:47)BPage Ref:Topic:48)DPage Ref:Topic:49)BPage Ref:Topic:50)BPage Ref:Topic:51)APage Ref:Topic:52)BPage Ref:Topic:53)BPage Ref:Topic:54)APage Ref:Topic:18

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